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The entrepreneur’s dilemma

As a facilitator I use a model called Dynamics Design Principles.

It is often a supportive input in a co-design conversation.
Now as an entrepreneur I have another set of sliders.

Planning ahead – emergency management
Frugal spending – investing
Being stubborn – open to feedback

The issue with those sliders, especially when you are developing new products, is that they are not sliders. You have to be/do everything at the same time, take decisions to the best of your knowledge knowing you might flip everything upside down later.

The last point is very interesting to me. When you have a concept it has to maintain its integrity throughout the development phases. You can’t integrate every good idea because even if users’ feedbacks are always precious they are not always necessarily good for the product.

But still, an entrepreneur should be open-minded enough to flip, reset, pivot radically when needed. So how to keep the core principle intact while allowing your product to evolve in the right direction?

Today my way to do it is by having regular discussions with trustworthy and knowledgeable friends, clients, users, mentors. A handful is sufficient. People who know your product and your vision. It is yet the perfect solution but I would be happy to hear your suggestions.

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Workspace Expo – October 2021

Let’s meet and talk about collaborative spaces! We will be at the Workspace Expo this coming 5th, 6th and 7th October, taking place at Paris porte de la Vilette. You will be able to see, feel and test the Tetrix cubes and their accessories for real. Find us at our local distributor booth, Makiba. We will be waiting for you at B26-C26.
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Nous serons présents à la Workspace Expo les 5, 6 et 7 octobre prochain à Paris porte de la Villette. Les cubes seront sur place, vous pourrez donc les essayer ainsi que leurs accessoires. Nous serons sur le stand de notre distributeur Makiba. On vous attend au B26-C29. Toutes les informations sur

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Face to face events are back!

Finally! Face to face events are back.

For this session we had 150 Tetrix cubes for 50 participants and we felt it was the right number required. Let’s keep in mind the ratio of 3 cubes for 1 participant as a good minimum number.

Congratulation to the team – their set-up was really refreshing and made the best out of the large space we had. It was inspiring and truly modular.

On the tech side, the iPad application Workshop has been used on the session and performed very well overall. All inputs/outputs of the session and every report-out in the plenary have been managed through the iPads by one single person. The app offers plenty of simplicity, saves a tremendous amount of time and prevents the printing of tons of papers.

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Multi purposes Totem

It has been a long time since we feature a Totem… So here it is!

This totem is at the Design Studio entrance and as often it serves different purposes.
It is firstly a welcoming sculpture. The height of it makes it impressive and it tells at first sight that the space you are entering is different.
It is also a Bookshelf and if you cover it with quotes and messages it becomes a sort of an inspirational corner.
Finally, because it is surrounded by benches, it is also a place to stop, take a breath and discuss with others.

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Teambuilding with Tetrix

When you are starting a new journey with a group, it is often a good idea to spend the first moment meeting each other, ‘breaking the ice’, so the following interactions are more spontaneous and friendly.

It might be a moment of teambuilding, which literally means creating or fostering the team spirit. Now feeling part of a team is expecting to be supported by your fellow comrades as well as helping them when it is needed. It is based on empathy and trust.

So, designing a teambuilding experience is all about stimulating empathy. It is crafting a shared experience for each member to recognize his/her feelings within his/her partners.

We have designed such an experience with our Tetrix cube and we thought it might be a good idea to share it with you. Here is how it goes:

The space is wide open with no chairs or desk. What you see is mainly a large pile of cubes, sort of welcoming totem, waiting for you.

When newcomers go through the door, they feel a bit confused. This is where the experience begins…

First, they have to crack the enigma: ‘Where are the chairs and those whiteboards we have been promised’?
Ultimately, they will guess that the cubes are the answer but how does it work? Can we sit on it? Does it stack? They have to examine together this bizarre piece of furniture until the expected ‘hoooo, but we can actually build things!’ happens, followed by a round of applause and excitement.

Of course, before going any further, there are negotiations on what they should build. Should it be a whiteboard wall or rather a table? The group discusses, compromises and finally takes the cubes and starts building.

In a matter of 10 minutes, this group has been through a little adventure.  Not quite a donjon quest but a positive first shared experience. They found answers, they laughed, they negotiated and decided collectively what was the best set-up for them and they finally built it.
Genuine team building.

This collective moment works even after two or three times.
The enigma has been cracked but it will be replaced by more architectural audacity 😉

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Used cubes and accessories sell $

Hello everyone;
If you want to bring collaboration and creativity to your space this is the moment!
We are selling a batch of cubes that have been previously used in workshops. They are still in pretty good condition and the price cut is 60%.
– The stock is limited –

Our cubes are available in West Europe (shipped from France), Australia and South-Est Asia (shipped from Malaysia).
Whiteboard tiles and feet set are available too. See all the items in details here

As always, I’m happy to answer all your question –

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When we created the Tetrix cubes, our goal was to transform the average space into a Minecraft-like environment, that could evolve, transform freely, a sort of living organism.
But the ‘alive’ part is not coming from the cubes… It is coming from the users and it can take a while before they really adopt this new tool.

So, as the designer, it is a great satisfaction to see a team that has integrated Tetrix in its habits and as a new reflex, look for a cube for a bit of everything. Need for a sitting? A sketching support, a backdrop? The cubes will do it!

TingTang Design and Openfield keep running online workshops those days using the Tetrix cubes. It keeps changing and moving, but the cubes are always here, supporting the needs for a constant and quick transformation 😉
A true alive space.